8 Things to Stop Believing In 2023: A Marketer’s Checklist

One of the biggest disadvantages of programmatic advertising is the lack of transparency. In this case, to give a clear picture the publishers provide a report including the ad placements and where the brand’s budget was spent.

However, in most cases, the fraudulent publishers provide a skewed report to receive their payments. It is important to not trust the publisher’s report because they don’t know if the placement, they are claiming is true or not. For example, they claim that the ads are running on BBC. But there is still a glimmer of doubt about whether it actually running on BBC or not.

Therefore, it is essential for advertisers to resort to validating their ad traffic and not trusting the publisher’s report. By understanding the amount of invalid traffic coming they can make payments based on the clean traffic and partner with confidence.Read more