Ad Fraud in the USA: Low ROI and high ad spend

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1 min read

In the fast-changing world of digital marketing, the United States is the leading country in the rapid growth of advertising field. But as the saying goes every coin has two faces, this development is followed by numerous ad frauds. Ad fraud not only depletes budgets for campaigns but also undermines the sincerity and success rate of online marketing activities.

This blog post is about how the US has witnessed an increasing rise in ad fraud, why advertisers should be concerned about it, and possible mechanisms that can be used to shield advertising campaign budgets from further decline caused by this widely spread problems.

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