Ad Fraud on Performance Programmatic Platforms? Need For Protection at Impression Level
With the sophisticated technology behind performance programmatic advertising, these platforms are propagated to be fraud-free. This misconception arises from the belief that advanced algorithms and data-driven strategies can fully protect against fraudulent activities.
However, fraudulent activities such as click fraud, impression fraud, and fake installs continue to plague the programmatic advertising ecosystem. Fraudsters constantly evolve their tactics to exploit system vulnerabilities.
Many programmatic platforms claim to have robust ad fraud detection solution mechanisms, but these measures often fall short in practice. That’s where a third-party independent validator is needed. The sheer volume of transactions and the complexity create numerous opportunities for invalid traffic to slip through the cracks.