Ad Fraud on Performance Programmatic Platforms? Need For Protection at Impression Level

Many programmatic platforms claim to have robust ad fraud detection solution mechanisms, but these measures often fall short in practice. That’s where a third-party independent validator is needed. The sheer volume of transactions and the complexity create numerous opportunities for invalid traffic to slip through the cracks.

Type of Fraud on Performance Programmatic Platforms

Impression Fraud: Impression injection artificially inflates the number of ad impressions, executed by generating fake impressions in the background, later if the user downloads and installs an application organically or inorganically, the attribution gets stolen. This technique manipulates the ad delivery system to make it appear as though ads are being viewed more frequently than they are.
Click Fraud: Fraudsters generate fake ad requests that make it appear as though legitimate users are viewing ads. These can be triggered by bots or automated scripts.
Imperceptible Window: Ads may be loaded in ways that are invisible to the user, such as in a background process or in a 1×1 pixel iframe, ensuring they are not seen by actual humans.
Ad Stacking: Sometimes multiple ads are stacked on top of each other, but only one is visible. Each ad in the stack registers an impression, leading to inflated impression counts.

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