There are several ad verification tools on the market. However, they differ in their effectiveness in providing ad verification services. This will examine the relative advantages for us against its competitors in both pre-bid and post-bid analyses. 
<h3 id="heading-mfilterit-a-full-funnel-approach">mFilterIt: A Full-Funnel Approach</h3>
We detect fraud in post-bid analysis; thus, fraud detection is our strong suit. It employs techniques for the detection of fraud that reach beyond the most basic advertisement viewability measures. 
<ul>
<li>Impression Fraud Detection- We detect up to 15-20% fraud in campaigns. When it comes to validation at the impression level, the focus is on both real human impressions, impressions on Made-for-ad sites, and frequency cap violations. Also, viewability scores are measured to counter fraud throughout the life cycle of the campaign. 
</li>
<li>Click Validation- Validate click with visit lead intent to check on campaign performance. 
</li>
<li>Visit Intent Scoring is a must for improved channel management and retargeting campaigns 
</li>
<li>Getting a lead is not enough to ensure a swift automated process in place for lead validation and lead quality assessment for setting priorities. 
</li>
</ul>
Read more: <a target="_blank" href="https://www.mfilterit.com/blog/ad-fraud-prevention-beyond-viewability-and-impression/">Ad Fraud Prevention: Beyond viewability</a>

There are several ad verification tools on the market. However, they differ in their effectiveness in providing ad verification services. This will examine the relative advantages for us against its competitors in both pre-bid and post-bid analyses.  

### mFilterIt: A Full-Funnel Approach  

We detect fraud in post-bid analysis; thus, fraud detection is our strong suit. It employs techniques for the detection of fraud that reach beyond the most basic advertisement viewability measures.  

* **Impression Fraud Detection-** We detect up to **15-20%** fraud in campaigns. When it comes to validation at the impression level, the focus is on both real human impressions, impressions on Made-for-ad sites, and frequency cap violations. Also, viewability scores are measured to counter fraud throughout the life cycle of the campaign.  
    
* **Click Validation-** Validate click with visit lead intent to check on campaign performance.  
    
* Visit Intent Scoring is a must for improved channel management and retargeting campaigns 
    
* Getting a lead is not enough to ensure a swift automated process in place for lead validation and lead quality assessment for setting priorities.  
    

Read more: [Ad Fraud Prevention: Beyond viewability](https://www.mfilterit.com/blog/ad-fraud-prevention-beyond-viewability-and-impression/)

Ad Fraud Prevention: Beyond viewability and impression validation with Full Funnel Protection

mFilterIt: A Full-Funnel Approach