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Ad viewability is an essential metric to measure the performance of the advertisement.  Measuring the visibility of your website or mobile app ads can shield your brand from the detrimental impact of invalid traffic, which often results from bot-generated impressions. Elevate your advertising strategy with cutting-edge [ad fraud detection solutions](https://www.mfilterit.com/ad-fraud-detection/), ensuring genuine engagement that maximizes your ROI. Safeguard your ad budget against wasteful spending and optimize your ad campaigns with mFilterIt.