The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best practices.
Brands using <a target="_blank" href="https://www.mfilterit.com/blog/impact-of-fraud-in-programmatic-advertising/">programmatic advertising</a> have little to no control over where their ad is published. Even in the cases where the brand can exercise control over who publishes their ads, vetting individual publishers can prove to be a complex and time-consuming task.<a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-best-practices/">Read more</a>

The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best practices.

Brands using [programmatic advertising](https://www.mfilterit.com/blog/impact-of-fraud-in-programmatic-advertising/) have little to no control over where their ad is published. Even in the cases where the brand can exercise control over who publishes their ads, vetting individual publishers can prove to be a complex and time-consuming task.[**Read more**](https://www.mfilterit.com/blog/brand-safety-best-practices/)

Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem