The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best <a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-best-practices/">practices.Read</a> <a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-best-practices/">more</a>

The problem of advertising adjacency issues is even more serious in the digital world. While TV advertisers know exactly what content will be shown along with their ads, this isn’t true for most online advertisers. While the Applebee incident might have been the result of oversight, the truth is that with TV ads, advertisers have the freedom to make decisions in the interest of their brand safety best [practices.**Read**](https://www.mfilterit.com/blog/brand-safety-best-practices/) [**more**](https://www.mfilterit.com/blog/brand-safety-best-practices/)

Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem