The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn to issues connected with unnecessary waste in ad spend, brand safety, as well as infringement concerns. 
It is estimated that 30% of affiliate marketing losses can be attributed to the phenomenon of affiliate fraud. According to this trend, the losses will amount to more than $1.4 billion in 2024, according to Statista Report.
Such fraudulent activities by affiliates take the form of ad fraud and <a target="_blank" href="https://www.mfilterit.com/blog/impact-of-brand-infringement/">brand infringement</a> which not only wastes marketing spend but also tarnishes the brand image. 
Affiliate fraud is the type of fraudulent activity that involves an affiliate’s manipulation of the performance of an affiliate marketing program to generate commissions without actually adding value to the advertiser. 
To Read More: <a target="_blank" href="https://www.mfilterit.com/blog/major-concerns-of-affiliate-fraud/">Affiliate Fraud Uncovered: Protecting Your Brand and Ad Spends</a>

The darker side of digital advertising is growing deeper and deeper: more and more attention is drawn to issues connected with unnecessary waste in ad spend, brand safety, as well as infringement concerns.  

It is estimated that 30% of affiliate marketing losses can be attributed to the phenomenon of affiliate fraud. According to this trend, the losses will amount to more than $1.4 billion in 2024, according to Statista Report.

Such fraudulent activities by affiliates take the form of ad fraud and [brand infringement](https://www.mfilterit.com/blog/impact-of-brand-infringement/) which not only wastes marketing spend but also tarnishes the brand image.   

Affiliate fraud is the type of fraudulent activity that involves an affiliate’s manipulation of the performance of an affiliate marketing program to generate commissions without actually adding value to the advertiser.  

To Read More: [Affiliate Fraud Uncovered: Protecting Your Brand and Ad Spends](https://www.mfilterit.com/blog/major-concerns-of-affiliate-fraud/)