Affiliate Fraud Uncovered: Protecting Your Brand and Ad Spends In United states

Understanding the various forms that affiliate fraud takes is the starting point in building a countermeasure. These include some of the most common types of affiliate fraud:

Click Fraud:The act of inflating the clicks on an advertisement artificially is known as Click Fraud. It is a scenario where an affiliate uses automated bots or a click farm to artificially inflate clicks in USA, or even incentivizes real users to click on actual ads with no interest whatsoever in the material advertised.
Lead Fraud:Lead fraud generates fake leads through fraudulent activities. The affiliates may use the methods of submitting fake information, using stolen data, or automation of lead generation through bots.
Domain Spoofing:Fraudsters will masquerade as valid websites either for deceptions to the advertiser or to get affiliate commissions. They can use similar-looking domain names or replicate the content of an important site.
Cookie stuffing: Cookie stuffing is the placement of multiple cookies on a user’s device without them knowing about it. When the sale is made, the affiliate collects his commission even though he had no justified position for the sale to be triggered in many country like India and United States.