Amazon Buy Box: 5 Ways to Win It

Buy Box is the fiercely contested prized possession of sellers in the eCommerce arena. The battle is for the shoppers attention as sellers success and growth on the eCommerce platform mostly depend on it.

According to a research report, approximately 82% of all sales get converted due to the Buy Box. The fact clearly, reflects why every seller seeks Buy Box on the eCommerce platform. Amazon Buy Box is the most coveted need of every seller on Amazon, the world-leading eCommerce Marketplace.

So, take lets a closer look and find out how to win Amazon Buy Box.

What is Amazon Buy Box?

In simple terms, its a CTA that takes a shopper directly to the purchase page and leads to a swift purchase. But not every seller has it. Lets first understand why its so valuable and what makes sellers eligible for a chance to win the buy box.

Amazon has mainly 5 types of sellers – Manufacturer & Direct-To-Consumer (DTC) Brands, which Produce and sell their products under their own brand names, Private Label Brands, which Sell products manufactured by a third party under a different brand name, Factory Brands, sourced from often overseas factories and go direct to global consumers with more often at comparatively lower prices, Resellers, who buy products in bulk and often sell them at a higher price to make a profit and Aggregators, Companies that purchase multiple Amazon brands with the purpose of consolidating and growing them.