App Ad Fraud Continues to Be On the Rise in India

Over 15% of the total app installs come through publishers, with an average fake user rate of 35%. Publishers are essential stakeholders in the value chain as they hold and influence particular communities that are potential users of several apps. This makes the engagement of app makers inevitable with the Publishers.

At the same time, it is not that all Publishers resort to ad fraud and acquire fake users for the advertisers. Some Publishers get 100% validated genuine users to the Advertisers. For marketers, the key to success is engaging with a neutral ad-fraud elimination solution that can validate the KPIs claimed by Publishers in an unbiased way. Read more

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