Brand Infringement is the Gateway to Brand Safety

The ever-expanding digital landscape invites for a major challenge and threat faced by the brands of today-Brand infringement. The pandemic has further accelerated the threat of this abuse where the consumer and brands are being victims of scams, impersonation, fraud among many such cases of abuse.

Brand Infringement is an umbrella term that encompasses brand abuse when there’s an attempt to exploit the reputation or enjoy the goodwill of a brand for profit or any other malicious intent via fraudulent and unlawful schemes: stealing or using brand’s IP assets such as copyrighted works, patents, impersonating the brand, trademark stealing, counterfeit products and much more. Such instances of brand infringement have a direct consequence on brand safety for it hurts the reputation and legitimacy of any established brand.Read more