Brand Infringement: Protect Your Brand Across Digital Sphere

Infringement occurs not just on names of the brand but also on social media handles, site domains, and ad campaigns. According to recent reports the global losses due to brand infringement are expected to reach over $4.5 trillion in 2024, IP theft globally is estimated to cost companies more than $1.2 trillion (source – Intellectual Property Helpdesk).

The numbers clearly show the alarming situation, and it is therefore important for every business to protect their brand and digital assets from impersonation by using AI-ML-driven identification tools & automated takedown management software.

Ultimately, ‘Brand Safety is the Brand’s Responsibility’ to protect the brand from impersonation and customers from fraudsters’ fraudulent activities to ensure the business’s ongoing success.

Let’s delve into the understanding of brand infringement or trademark infringement, its types, and takedowns to prevent it.

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