When we think of BOTs we associate them with all negative things happening around. For instance, fake engagements and snowballing of fake content. However, the reality is BOTs are also divided like humans as good and bad depending on what they are programmed to do.
Digital is no longer a flirting affair for brands. It’s a serious commitment which not only helps in amplification and outreach but is also used to commerce as well as establish a direct connect with the stakeholders including customers. The D2C ‘wave’ is sailing only because of digital technologies. Today, even traditionally a B2B brand has a direct connect with the end customer.<a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-a-paradigm-shift-in-the-digital-age/">Read more</a>

When we think of BOTs we associate them with all negative things happening around. For instance, fake engagements and snowballing of fake content. However, the reality is BOTs are also divided like humans as good and bad depending on what they are programmed to do.

Digital is no longer a flirting affair for brands. It’s a serious commitment which not only helps in amplification and outreach but is also used to commerce as well as establish a direct connect with the stakeholders including customers. The D2C ‘wave’ is sailing only because of digital technologies. Today, even traditionally a B2B brand has a direct connect with the end customer.[**Read more**](https://www.mfilterit.com/blog/brand-safety-a-paradigm-shift-in-the-digital-age/)

Brand Safety : A Paradigm Shift in the Digital Age