Brand Safety and Celebrity Endorsements

Brand Safety over digital mediums can be an effective way of handling such situations where the damage control can be activated instantaneously helping a brand to minimize the impact. In such situations, the brands can quickly get a complete view of where such campaigns are appearing which they may want to put on hold for some time till the issue is resolved or goes off the radar of ‘digital miscreants’ who always keep on looking for such issues to start conversations and threads on social media, like Twitter.

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