Over the past few years, the use of social media has increased significantly. One in four consumers spends more than five hours a day on social media, according to a recent study. Facebook tops the popularity rankings, with 83% of respondents confirming they have an account, while YouTube is second.
Yet video-based platforms such as TikTok, which recently reached one billion users globally, have emerged stronger from the pandemic.
Despite this growth being great news for digital advertisers, there are substantial red flags. Content on these platforms includes text, audio, and video, often impacting <a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-the-world-before-and-after-digital-marketing">brand safety concerns</a>. Advertisers need trust, transparency, and confidence in their social media spending to be effective.<a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/">Read more</a>

Over the past few years, the use of social media has increased significantly. One in four consumers spends more than five hours a day on social media, according to a recent study. Facebook tops the popularity rankings, with 83% of respondents confirming they have an account, while YouTube is second.

Yet video-based platforms such as TikTok, which recently reached one billion users globally, have emerged stronger from the pandemic.

Despite this growth being great news for digital advertisers, there are substantial red flags. Content on these platforms includes text, audio, and video, often impacting [brand safety concerns](https://www.mfilterit.com/blog/brand-safety-the-world-before-and-after-digital-marketing). Advertisers need trust, transparency, and confidence in their social media spending to be effective.[**Read more**](https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/)

Brand Safety on Social Media: How Do You Do It?