Click Fraud: A Silent Budget Killer

In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion.

Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to 74% of Click Fraud.

Types of Click Fraud?

• Click Farms – A click farm is a network of bots or a fraudulent operation of publishers that employs large groups of people to manually click on paid online ads.

• Ad stacking – It is a type of mobile ad fraud in which the fraudsters stack or hide multiple ads on top of one another beneath the primary ad.

Click here to read more about Click Fraud.