Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers involved, this growth will present lucrative opportunities for businesses to reach a vast audience through digital advertising channels.

However, it also draws perpetrators’ attention seeking to use vulnerabilities in online advertising for their benefit, and click fraud is one of them which has emerged as a menace for businesses and marketers.

What is Click fraud?

Click fraud refers to the practice of artificially inflating the number of clicks on pay-per-click ads with the intent to generate revenue. This fraudulent tactic undermines the credibility of the digital marketing initiatives in addition it wastes advertising budgets.

Click fraud can take various forms

Such as click spamming, click injection, and automated clicks using bots.

SIVT (sophisticated Invalid traffic) pay-per-click spamming is the most popular technique for simulating performance. Here random clicks are fired to capture the organic sale.

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