Click Fraud: Protect Your Ad Campaign
As the digital advertising landscape continues to thrive, more instances of fraud are also being highlighted. A report by ANA (Association of National Advertisers) suggested that advertisers on the platform may have been losing as much as 23% of their ad budgets to fraudulent activities.
Understanding ad fraud may be the most basic yet most important step for advertisers worried about protecting their campaigns and making the most of their ad budgets. This article will help you do exactly that.
In the subsequent sections, we will discuss one of the most prevalent forms of digital ad fraud, commonly known as click fraud. In a nutshell, click fraud is the term used to describe the act of clicking on advertisements with malicious intent. Most fraudsters commit click fraud to claim credit for fraudulent clicks and make a quick buck.