Click Tracker: Measurement and Validation of Clicks to prevent ad fraud and click-fraud prevention

The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US) to the tune of $237 billion (2023) and Meta’s ad revenue stands at $131billion (2023). This has grown 6% and 16% respectively in the last year. With the size of the click market growing, it is estimated that digital advertising fraud costs will increase from $88 billion to $172 billion within the next five years. That figure will grow 14% annually and nearly double, as per a Statista Report.

This impacts all advertisers’ spending on clicks across platforms as click fraud is a multifaced threat that can take many forms, from sophisticated bots and malicious software to organized human operations like click farms.

Hence, advertisers need to optimize their ad campaigns with click fraud detection software, that can bring transparency to the ad campaigns. They must understand the need for accuracy and transparency in click measures and validation to protect their investments and ensure their marketing efforts reach genuine and interested audiences.