Digital Analytics, Brand Protection and Market Intelligence is the way forward for Brands

The most obvious trend during the festive season is a massive surge in traffic on online shopping platforms, brand website ads, and social media but the challenge lies in identifying the genuine traffic converting interest into business and optimizing performance to reach the desired goals. Here are some major challenges for brands during festive season.

Boosting Your Ad Campaign Performance

Advertising peaks during the festive season or mega events like black Friday. But is it reaching a genuine audience? Or is your digital ad spending getting wasted? About 15-20% of ad spends go waste to bots (GIVT & SIVT)

Ad Traffic Validation and Fraud prevention for branding and performance campaign: Ensuring the traffic coming to the site is legitimate and not fraudulent is critical for both branding and performance campaigns. This involves detecting and preventing click fraud, impression fraud, and other deceptive practices that can waste Ad spend.

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