Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large chunk of marketers has started recognizing the threats against their brand’s safety. Misinformation, wrong messaging, <a target="_blank" href="https://www.mfilterit.com/blog/how-to-combat-bot-traffic-with-google-analytics/">bot traffic</a>, and “algorithms” are just some of the many serious threats facing brands these days.
In a survey of over 600 leaders at top brands, agencies, and media buying companies, 40% expressed that they expect threats to their <a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/">brand safety</a> to grow in 2023. While that is an alarming number, the good news is that the awareness needed to push back against such threats is increasing.
As online fraudsters become more creative and innovative with the techniques, they use to commit fraud, advertisers are also becoming more cautious. If you are one such advertiser, this article is for you.<a target="_blank" href="https://www.mfilterit.com/blog/brand-safety-risks/">Read more</a>

Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large chunk of marketers has started recognizing the threats against their brand’s safety. Misinformation, wrong messaging, [bot traffic](https://www.mfilterit.com/blog/how-to-combat-bot-traffic-with-google-analytics/), and “algorithms” are just some of the many serious threats facing brands these days.

In a survey of over 600 leaders at top brands, agencies, and media buying companies, 40% expressed that they expect threats to their [brand safety](https://www.mfilterit.com/blog/brand-safety-on-social-media-how-do-you-do-it/) to grow in 2023. While that is an alarming number, the good news is that the awareness needed to push back against such threats is increasing.

As online fraudsters become more creative and innovative with the techniques, they use to commit fraud, advertisers are also becoming more cautious. If you are one such advertiser, this article is for you.[**Read more**](https://www.mfilterit.com/blog/brand-safety-risks/)

From Vulnerability to Vigilance: Navigating Brand Safety in 2023