<p>Brand safety is not a matter of prime concern to most small and medium publishers. Fraudulent publishers mix the incent traffic within non incent traffic making fraud detection difficult. This impacts the campaign’s performance with low-quality leads and engagement. This negatively impacts the credibility of the publisher. Publishers have faced numerous problems related to brand safety over the years.<a target="_blank" href="https://www.mfilterit.com/blog/how-does-brand-safety-adversely-impact-brands-and-publishers/"><strong>Read more</strong></a></p>


Brand safety is not a matter of prime concern to most small and medium publishers. Fraudulent publishers mix the incent traffic within non incent traffic making fraud detection difficult. This impacts the campaign’s performance with low-quality leads and engagement. This negatively impacts the credibility of the publisher. Publishers have faced numerous problems related to brand safety over the years.[**Read more**](https://www.mfilterit.com/blog/how-does-brand-safety-adversely-impact-brands-and-publishers/)

How Does Brand Safety Adversely Impact Brands and Publishers?