How Lead Punching Fills Your CRM with Junk Leads—and What You Can Do About It

Lead punching is one of the fraudulent practices used by dishonest publishers or affiliates to deliberately submit false lead information, using real names, phone numbers and email ID of a person. This information is easily accessible across multiple sources at a minimal cost, which makes it easy for fraudsters to exploit. They use this data to fill out lead forms, ensuring the details appear legitimate.

However, in reality the real person is not aware of filling in the lead form or even having interest in the service. Therefore, when the sales team follows up, these supposed leads deny submitting any form or even knowing about the company.

This forms easily 30-40% of the total leads which a typical client receives. So not only is the advertiser losing media budget by paying for these junk leads, but they also end up burning call center costs in calling up these leads. Marketing teams also add these leads into a CRM and do Email / WhatsApp marketing on these. Now they waste further money in reaching people who have no interest in their products.

to read more visit: How Lead Punching Fills Your CRM