Approximately, $1.14 billion in global CTV open programmatic ad spend was lost to invalid traffic in Q2 2024. This highlights the gravity of <a target="_blank" href="https://www.mfilterit.com/ad-fraud-detection/">ad fraud</a> in the CTV ecosystem. CTV ad fraud causes inflation in ad campaign metrics of CTV ads due to invalid traffic, bot-driven engagement, and app spoofing. Some of the most common CTV ad fraud include: 
<ul>
<li>Invalid or Bot Traffic: That does not come from a genuine user, including traffic generated by data centers (DCH), automated clicks, and other non-human sources. Bots generate fake ad views or clicks, making it appear as though there is legitimate engagement from real users. 
</li>
<li>Device Spoofing via: Creating fake CTV devices or apps to mimic real ones. It often tricks advertisers into buying ads on non-existent or fraudulent platforms. 
</li>
<li>VPN/DCH: Traffic coming from Virtual Private Networks (VPNs) or data centers, is often used to hide the true location of the user and generate fake engagement from non-targeted regions. 
</li>
</ul>
CTV ad fraud also includes device spoofing, running ads through secondary devices while the TV is off, and invalid server-side ad insertion (SSAI). 
To read more visit: Is your CTV Ads Budget ROI Optimized with <a target="_blank" href="https://www.mfilterit.com/blog/ctv-ads-budget-roi-optimized-with-ad-fraud-detection/">Ad Fraud Detection</a>?

Approximately, $1.14 billion in global CTV open programmatic ad spend was lost to invalid traffic in Q2 2024. This highlights the gravity of [ad fraud](https://www.mfilterit.com/ad-fraud-detection/) in the CTV ecosystem. CTV ad fraud causes inflation in ad campaign metrics of CTV ads due to invalid traffic, bot-driven engagement, and app spoofing. Some of the most common CTV ad fraud include:  

* **Invalid or Bot Traffic:** That does not come from a genuine user, including traffic generated by data centers (DCH), automated clicks, and other non-human sources. Bots generate fake ad views or clicks, making it appear as though there is legitimate engagement from real users. 
    
* **Device Spoofing via:** Creating fake CTV devices or apps to mimic real ones. It often tricks advertisers into buying ads on non-existent or fraudulent platforms. 
    
* **VPN/DCH:** Traffic coming from Virtual Private Networks (VPNs) or data centers, is often used to hide the true location of the user and generate fake engagement from non-targeted regions. 
    

***CTV ad fraud also includes device spoofing, running ads through secondary devices while the TV is off, and invalid server-side ad insertion (SSAI).*** 

To read more visit: Is your CTV Ads Budget ROI Optimized with [Ad Fraud Detection](https://www.mfilterit.com/blog/ctv-ads-budget-roi-optimized-with-ad-fraud-detection/)?

Is your CTV Ads Budget ROI Optimized with Ad Fraud Detection?