Made-for-advertising Websites are Burning 15% of Your Ad Budget

These headlines are very difficult to resist and where it leads to is another surprise. Often these websites are like a carnival of ads covering every possible space. From flashy ads to pop-up ads, there is an ad at every step of your click.

And what about the Harry Potter characters? Well, you will find out only after you make dozens of clicks and pass through multiple pop-up ads.

And these digital carnival spaces also have a name.

These are called “Made for advertising” websites. According to a recent study by ANA, 21% of the impressions come from the MFA websites. This means that an average of 15% of the ad spends are wasted due to these clickbait websites.

Know in detail the impact of MFA websites on the advertiser’s campaign and how advertisers can take the right action to reduce the wastage of ad spend and ensure brand suitability. Read more