Mobile Ad Fraud: Challenges for Advertisers in the USA

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1 min read

As mobile app ads have become more pervasive, advertisers are facing growing concerns around app installation fraud and the complexity of detecting fraudulent activity, especially in markets like the USA, where the stakes are high. The U.S. market mobile ad fraud, with estimated losses of around $1.2 billion. The focus is on safeguarding the organic traffic stolen, preventing APK fraud and referral fraud along with full-stack fraud prevention that can help optimize ad campaigns and build trust and transparency across the digital advertising ecosystem.

Let’s dive deeper the unveil the various aspects of mobile ad fraud and how to combat them.

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