Out-of-Stock: The Most Dangerous Phrase in eCom in UAE
Online shopping has experienced a significant boom with the increased number of web users in the last two years due to COVID-19. Finding the desired product and discovering new ones have also contributed to the increased conversions on eCom platforms. The new peaked velocity of transactions has made managing out-of-stocks challenging for brands.
Stockouts mean the product is no longer available on the eCom platform and has multifold brand implications, not just limited to purchases/transactions.
Out-of-stock leads to switching to another brand, checkouts on another platform, finding an alternative solution, diminished customer base, and more.
Loyal customers may no longer stay associated with the brand if they can’t buy its products and might share their grief in reviews. Experiencing it during lightning deals can increase the chances of such negative feedback.
Some eCom platforms may offer better product rankings to listings with higher sales/conversion. The ongoing and occasional sales, competitor offers, and availability of similar products on the eCom platform makes managing out-of-stock an essential factor for businesses. Out of Stock in UAE
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