Out-of-Stock: The Most Dangerous Phrase in eCom

Stockouts mean the product is no longer available on the eCom platform and has multifold brand implications, not just limited to purchases/transactions.

Out-of-stock leads to switching to another brand, checkouts on another platform, finding an alternative solution, diminished customer base, and more.

Loyal customers may no longer stay associated with the brand if they can’t buy its products and might share their grief in reviews. Experiencing it during lightning deals can increase the chances of such negative feedback.

Out Of Stock in UAE and South East Asia.

Our eCommerce Intelligence Solution reviewed the change in the brand for grocery products and found that the switch is almost immediate. Customers don’t wait to buy “atta” until it arrives at the specific store and is available through the particular seller. Instead, they find alternatives for purchasing the product.

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