Programmatic ad fraud broadly refers to the malicious practice of manipulating online ad campaigns through automated software, to generate revenue. 
Nowadays new ad platforms, trade desks and reputable walled gardens are coming into the limelight with advertisers having a positive perspective and confidence about them. This confidence stems from the fact that they have positioned themselves as platforms having a clean inventory with superior quality traffic making a differentiated mark from traditional affiliates. 
<a target="_blank" href="https://www.mfilterit.com/blog/frequency-capping-in-digital-advertising/">Frequency capping</a> is when a brand sets a limit on the number of times its advertisement is displayed to a given user within a specific time frame. Breaching this leads to oversaturation, which means the ads are shown to the same users instead of reaching a broader audience. This not only wastes ad spending but also lowers the reach of the ads and the campaign’s overall efficacy, which is in violation of the objective of the branding campaign. mFilterIt has identified approx. 25% of f-cap violations depending on the campaign. 
Read more <a target="_blank" href="https://www.mfilterit.com/blog/programmatic-ad-fraud-bane-of-branding-campaigns/">Programmatic Ad fraud: The bane of the Branding Campaigns</a>.

Programmatic ad fraud broadly refers to the malicious practice of manipulating online ad campaigns through automated software, to generate revenue.  

Nowadays new ad platforms, trade desks and reputable walled gardens are coming into the limelight with advertisers having a positive perspective and confidence about them. This confidence stems from the fact that they have positioned themselves as platforms having a clean inventory with superior quality traffic making a differentiated mark from traditional affiliates.  

[Frequency capping](https://www.mfilterit.com/blog/frequency-capping-in-digital-advertising/) is when a brand sets a limit on the number of times its advertisement is displayed to a given user within a specific time frame. Breaching this leads to oversaturation, which means the ads are shown to the same users instead of reaching a broader audience. This not only wastes ad spending but also lowers the reach of the ads and the campaign’s overall efficacy, which is in violation of the objective of the branding campaign. mFilterIt has identified approx. 25% of f-cap violations depending on the campaign. 

Read more [Programmatic Ad fraud: The bane of the Branding Campaigns](https://www.mfilterit.com/blog/programmatic-ad-fraud-bane-of-branding-campaigns/).