Protect your Brand Reputation with Safety & Brand Infringement Suite

According to an advertising standards study, about 35% of Indian brand companies faced reputational damage due to misleading advertisements. Digital brand infringement, such as fake websites and social media handles, led to a loss of up to 25% in the market share of various well-known brands.

The irrelevant ad placements and fake websites may quickly harm the reputation of the brand. The damage extends beyond consumer perception. It can lead to diminished sales, loss of customer trust and cost brands long-term financial loss.

Let’s understand the whole approach with a successful case study of a construction company.

A well-known real estate firm faced various challenges of brand infringement in the form of IPR infringement and fraud occurring on digital and social media platforms. It was challenging to track and monitor violations manually.

mFilterIt deployed a solution to scan the multiple digital platforms for solving the potential infringements. The content gathered through OSINT like text videos and images was given a confident score produced by ML. Based on high and low confidence scores the classification is done for further action.

The impressive impact can be seen on the real estate firm between Jan- Jun 2024:

Cases were found around 1300 with 1001 successful removal of instances of illegal content. Across 7 platforms from where the content was removed and takedowns were implemented on average 1-2 days. This is how a leading real estate firm overcame the challenges that were alarming for their brand protection and its wellness.