Quick Commerce: Are You Aware of Your Product Availability?

Product availability is the key issue for brands looking to expand their presence across face fast-paced Quick-commerce landscape. As more funding coming in Q-com platforms are getting over the issues that hindered their progress so far. With the expansion of new categories that cater to the last-minute needs of shoppers, quick commerce platforms are expanding their horizons. As more and more brands are turning towards quick commerce platforms around the world, they also need to measure and monitor performance across platforms and geographies.

Quick Commerce in UAE and South East Asia.

Let’s dive deeper and assess the core issues that brands face on quick commerce platforms and how they can overcome such challenges and boost efficiency across platforms.

Different Quick Commerce Platforms Pose Different Challenges

Every platform on quick commerce or e-commerce platform has its own set of challenges with different requirements and regulations for brands to optimize product pages and boost their share of search. Here are some of the key challenges that are roadblocks to brands success.

Quick Commerce in UAE and South East Asia.

1. Optimizing Product Page Across Quick Commerce Platforms

On e-commerce platforms like Amazon and Flipkart perfect page analysis is key for brands to understand what’s working on one platform and not working on the other or vice-versa. eCommerce Competitive analysis at the platform level helps enhance performance on the platform. This means keeping up with the content optimization requirements in the title and description across platforms. However, this approach needs to vary based on the platform. On Quick Commerce platforms optimizing the title became critical along with product images with key ingredient details on them as most q-com platforms do not have detailed product pages.

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