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Articles tagged with #ad-fraud
For app marketers, with fraud checks now bundled into most attribution platforms, it’s easy to assume traffic quality is covered. But these validations are mainly built to ensure installs are attributed correctly, not to deeply assess how users behav...
Digital advertising demands proactive measures to ensure every click is measured and validated. Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns. However, click tracking needs to be backed up with comp...
You launch a referral program with the intention to acquire new users to your app. When analysing your campaign progress, you see that your referral champion is a single user who somehow ‘invited 200 people overnight’. You feel confident to spend ...
The Indian Premier League (IPL) continues to shatter records, not just on the field but also in the advertising arena. The 2026 season has witnessed a remarkable 29% increase in the number of advertisers compared to the previous year, with over 55 br...
You have done everything by the book. Made a fully optimized, well-researched campaign, targeted a precise audience, and got engaging creatives made by your team. Even your dashboards show that the campaigns are performing great. But what you hear ...
Advertising platforms optimize for signals—not intent. In mobile marketing, the most important signal is the install. More installs usually mean a campaign is working. Platforms see this, assume success, and push more budget in the same direction. ...