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Articles tagged with #ad-fraud-detection
You launch a referral program with the intention to acquire new users to your app. When analysing your campaign progress, you see that your referral champion is a single user who somehow ‘invited 200 people overnight’. You feel confident to spend ...
You have done everything by the book. Made a fully optimized, well-researched campaign, targeted a precise audience, and got engaging creatives made by your team. Even your dashboards show that the campaigns are performing great. But what you hear ...
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV and video Advertising stands out as the largest market there. Accurately measuring an ad campaign’s effectiveness is essential. It is the marketer’s ...
Ad fraud is an evolving threat and no longer linear. It is becoming more advanced everyday with AI and automation also contributing towards speed and scale. What once looked like normal bot activity has now become far more sophisticated, subtle, and ...
“I’m seeing a surge in clicks on my paid campaigns, but something feels off. The costs are rising, conversions aren’t improving, and a large chunk of my budget is disappearing without any meaningful results. At this point, I’m not even sure if these ...
Many advertisers still believe ‘if an ad is viewable, it means the user actually saw it.’ But that’s not the case anymore. Impressions and viewability still dominate reporting, but they don’t reflect whether audiences actually watched or engaged with...