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Articles tagged with #ad-fraud-solution
For app marketers, with fraud checks now bundled into most attribution platforms, it’s easy to assume traffic quality is covered. But these validations are mainly built to ensure installs are attributed correctly, not to deeply assess how users behav...
Digital advertising demands proactive measures to ensure every click is measured and validated. Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns. However, click tracking needs to be backed up with comp...
A few years ago, a globally recognised brand cut two-thirds of its annual online advertising budget around $100 million. What happened next revealed a shocking truth about the digital advertising industry. There was little to no drop in performance...
Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV and video Advertising stands out as the largest market there. Accurately measuring an ad campaign’s effectiveness is essential. It is the marketer’s ...
Ad fraud is an evolving threat and no longer linear. It is becoming more advanced everyday with AI and automation also contributing towards speed and scale. What once looked like normal bot activity has now become far more sophisticated, subtle, and ...
You have done everything by the book. Made a fully optimized, well-researched campaign, targeted a precise audience, and got engaging creatives made by your team. Even your dashboards show that the campaigns are performing great. But what you hear f...