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Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to...
Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out...
Advertising fraud is when sneaky tactics are used to cheat online ads. Bad actors create fake clicks or impressions to fool advertisers into paying...
Click fraud involves illicitly clicking on pay-per-click (PPC) ads to boost website earnings or deplete a business’s ad budget unfairly. In...