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Like always, new technological developments continue revolutionizing the way we conduct business online. However, at the same time, growing concerns...
Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to...
Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain the integrity of ad campaigns. It...
While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers...
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people...
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to...