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Articles tagged with #attention-metrics
Many advertisers still believe ‘if an ad is viewable, it means the user actually saw it.’ But that’s not the case anymore. Impressions and viewability still dominate reporting, but they don’t reflect whether audiences actually watched or engaged wit...
Many advertisers still believe ‘if an ad is viewable, it means the user actually saw it.’ But that’s not the case anymore. Impressions and viewability still dominate reporting, but they don’t reflect whether audiences actually watched or engaged with...
Do you usually find yourself wondering what is the real impact of the branding campaigns that I have run? Where did the audience go? Why isn’t the performance on dashboards not translating into outcomes? Here’s the truth that might hurt a little – An...
The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively moving towards Programmatic advertising for precise targeting and delivering personalized and relevant ads. Programmatic advertising employs...