#click-fraud
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The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US) to the tune of $237 billion (2023) and Meta’s...
In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the...
sources are generated by bots, automated click, or some type of click fraud? Ad Fraud is estimated to cost advertisers and brands an estimated of $44...
Understanding ad fraud may be the most basic yet most important step for advertisers worried about protecting their campaigns and making the most of...