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Understanding ad fraud may be the most basic yet most important step for advertisers worried about protecting their campaigns and making the most of...
Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to...
While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers...
Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain the integrity of ad campaigns. It...
Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to...