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This impacts all advertisers spending on clicks across platforms as click fraud is a multifaced threat that can take many forms, from sophisticated...
It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who...
Southeast Asia is a rapidly expanding market that is expected to generate a revenue of $38 billion by 2025 from its digital services. With the numbers...
What is Programmatic Advertising? Programmatic Advertising is a computerized method of technology for online buying and selling of advertisements....
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad bots”. These malicious bots indiscriminately...
In the fast-changing world of digital marketing, the United States is the leading country in the rapid growth of advertising field. But as the saying...