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Why Impression Validation Matters and Why MMP’s Solutions Fall Short?

Dec 18, 20241 min read

Impression validation is as crucial as validation of other hard key performance metrics. It helps advertisers get transparency at the beginning stage...

Mobile Ad Fraud: Challenges for Advertisers in the USA

Dec 3, 20241 min read

The most effective way for advertisers to combat mobile ad fraud is by using independent third-party validators—an unbiased, external layer of...