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Ai in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability

Dec 11, 20241 min read

Advertisers spend an average of 15% of their programmatic budget on MFA sites, but some may spend as much as 42%. While 35% of programmatic spending...

AI in Programmatic Advertising Fraud detection to deliver performance and sustainability

Nov 29, 20241 min read

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in...