Trademark Infringement: Protect Your Brand Across Digital Sphere

Since the advent of digital platforms and unmatched reach, the way brands engage with their audience has been completely transformed. As businesses expand their digital footprints, they are exposed to new challenges and risks that come under the umbrella term brand infringement.

Infringement occurs not just on names of the brand but also on social media handles, site domains, and ad campaigns. According to recent reports the global losses due to brand infringement are expected to reach over $4.5 trillion in 2024, IP theft globally is estimated to cost companies more than $1.2 trillion (source – Intellectual Property Helpdesk)

What is brand Infringement?

Brand Infringement or trademark infringement occurs when an unauthorized party uses a brand’s name, logo, or elements of its identification without permission, leading to potential confusion among consumers. Customer trust can be undermined, and this misuse damages the brand’s reputation.

Types of Brand Infringement?

1. Fake Websites & Helpline Numbers- They mimic legitimate businesses to deceive customers. They are tricked into taking away sensitive information, it is mostly done under popular bank names.

2. Similar Domain/ Typosqautting – This is done by creating nearly identical web addresses just like the brand’s official domain but with slight variations.

3. IP infringement- It occurs when someone uses a brand’s trademarks like its logos, or protected content without its permission. Often operated on fake websites to sell these goods and products.

4. Phishing Websites – This is a form of cyberattack that gathers sensitive information like login credentials, bank account numbers, or other financial information.

Click here to read more about the Trademark Infringement.