<p>India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian <a target="_blank" href="https://www.mfilterit.com/blog/how-is-the-digital-advertising-world-going-to-look-after-the-collapse-of-third-party-cookies/">Digital Advertising</a> ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).</p>
<h2 id="heading-ad-stacking">Ad Stacking</h2>
<p>One of the most common types of mobile ad fraud, ad stacking is a scheme where multiple ads are served and displayed at once, one on top of the other, akin to a stack of folders in offices. This gives a window to immoral publishers to say that the said ad has been served (even though it was technically never visible). This form of ad fraud is also referred to as ad hiding thus can be a major cause of concern especially when a brand awareness campaign is being run.</p>
<p>Click here to read more about <a target="_blank" href="https://www.mfilterit.com/blog/types-of-mobile-advertising-fraud-across-industries/">types of Mobile Advertising Fraud.</a></p>


India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian [Digital Advertising](https://www.mfilterit.com/blog/how-is-the-digital-advertising-world-going-to-look-after-the-collapse-of-third-party-cookies/) ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

## Ad Stacking

One of the most common types of mobile ad fraud, ad stacking is a scheme where multiple ads are served and displayed at once, one on top of the other, akin to a stack of folders in offices. This gives a window to immoral publishers to say that the said ad has been served (even though it was technically never visible). This form of ad fraud is also referred to as ad hiding thus can be a major cause of concern especially when a brand awareness campaign is being run.

Click here to read more about [types of Mobile Advertising Fraud.](https://www.mfilterit.com/blog/types-of-mobile-advertising-fraud-across-industries/)

Types of Mobile Advertising Fraud Across Industries

Ad Stacking