Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low

The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach a vast set of audiences beyond boundaries. However, with the increased growth of digital, there are suspicious actors lurking in the shadows to dupe the advertisers.

This is a classic example of digital marketing fraud, where rogue actors manipulate ad impressions to their advantage, leaving advertisers with empty pockets and minimal exposure.

Ineffective ad campaigns can erode consumer trust and damage your brand’s reputation. Apart from this, in programmatic advertising, ads also appear beside unsafe content which further damages the trust of the consumers in the brand.

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