The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach a vast set of audiences beyond boundaries. However, with the increased growth of digital, there are suspicious actors lurking in the shadows to dupe the advertisers.
This leads to the wastage of the advertising budget; these traffic sources lead to no conversion. Imagine a scenario where your brand is investing in a digital advertising campaign, targeting specific placements and audiences. You’re looking forward to reaching your ideal audience, but as the campaign progresses, something seems off. Your ads, displayed in a tiny 0x0 ad size, repeatedly appear on the same IP address, offering no real marketing value and depleting your budget.<a target="_blank" href="https://www.mfilterit.com/blog/reason-behind-high-impressions-and-low-roi/">Read more</a>

The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of it. It provides a wide scope to reach a vast set of audiences beyond boundaries. However, with the increased growth of digital, there are suspicious actors lurking in the shadows to dupe the advertisers.

This leads to the wastage of the advertising budget; these traffic sources lead to no conversion. Imagine a scenario where your brand is investing in a digital advertising campaign, targeting specific placements and audiences. You’re looking forward to reaching your ideal audience, but as the campaign progresses, something seems off. Your ads, displayed in a tiny 0x0 ad size, repeatedly appear on the same IP address, offering no real marketing value and depleting your budget.[**Read more**](https://www.mfilterit.com/blog/reason-behind-high-impressions-and-low-roi/)

Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low