What is Sentiment Analysis?

Sentiment analysis answers one vital question – “What is the consumer saying?

A study suggests that 57% of consumers buy a product after reading reviews across e-commerce sentiment portals. According to our research positive reviews and ratings uplift sales by at least 18-20%. Alternatively, bad reviews can cause a substantial loss.

Consumers share their sentiments about the product/ service through these reviews and ratings. The Sentiment is essentially a consumer’s trust/confidence in a brand that influences their buying behavior.

eCom Competitive Analytics helps in deep diving into sentiments/opinions and drawing actionable insights to improve overall performance in the eCommerce landscape. Therefore, it simplifies the complexity of the customer journey by aiding decision-makers with measurable data at various stages of the purchase funnel.

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