Why eCommerce Brands Need Digital Commerce Analytics

“Let’s BlinkIt”, or “Look it up on Amazon” These phrases have become common in our everyday lives. This reflects how online shopping; and digital commerce analytics are getting ingrained in our habits and their convenience has become an integral part of any shopper’s routine.

Why Do e-commerce Brands need Digital Commerce Analytics?

For instance, with digital commerce analytics – Availability analysis for a popular noodle brand, we discovered it has the lowest availability amongst the competitors, among quick commerce platforms on Blinkit it has the lowest availability of 25%. In Delhi, 61% of the listings are out of stock! Availability is almost 0% on the pin codes 110017, and 122001. Actionable insights such as these on various KPIs help brands identify gaps, track platforms, and geography with customized scheduled ed platform scans, monitoring on monthly, weekly, daily, and even hourly on certain KPIs such as stock availability, product page content, delivery turnaround time and keyword share, etc.

Optimize Customer Journey with Digital Commerce Intelligence

Phase 1: Generate Interest and Awareness

In the first phase generating eCommerce competitive analysis helps generate awareness & Interest by optimizing discoverability, keyword share, and viewability of the own, competition, and other products in the market across multiple platforms.

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